We had the privilege of introducing many Blueprint attendees to CENSAI. After listening to speakers and guests, we gathered exciting ideas about leveraging population intelligence — even some ideas we hadn’t thought of before. Many insights also validated the importance and uniqueness of CENSAI data as a tool for achieving real estate investment goals.
Data authenticity is paramount
Authentic data is accurate. This is one of the ways CENSAI stands out — by offering insights on more than 270 million U.S. adults whose identities we have verified. Authenticity also refers to the human element. Data procurement teams are looking for more personal insights into populations. They know that people-centric data is critical to discovering the real story of markets, submarkets, and neighborhoods.
Migration trends lead the way
Fast-growing markets are happening outside big cities. Exurban migration shows the population flow from urban to suburban and rural areas. Investors should also look at demographics such as age and income, which may point to investment opportunities.
- Baby Boomers: Where are they going? What markets are they leaving?
- High-income populations: What jurisdictions are they moving to for lower
taxes?
Median income marks the spot
Speaking of income-based populations, we learned that median household income growth is one of the best indicators of a market’s investability. Median income is one of the values our CENSAI platform uses to identify look-alike markets.
Office conversions are trending
Real estate investors are interested in understanding and transforming the office class. The workplace was a recurring discussion topic, especially concerning job growth, office space availability, and whether it’s better to build new or convert unused spaces. What do successful office conversions have in common?
It’s a good time to deploy capital
The Fed recently announced a 50-bp cut in interest rates. Investors are excited to deploy their capital. But that excitement comes with anxiety about investing in the right market. That’s where we come in. CENSAI data is the most powerful tool available for discovering high-quality investment opportunities.
We are evolving
The appetite for data is growing. We spoke to many people who want a more comprehensive view of populations and real estate prospects. For example, there is a demand for data providers to incorporate generative AI, new ways of visualizing data, and more detailed forecasting of population inflows. Everything is on the table for CENSAI as we evolve to serve the real estate industry better.
Final words
Lastly, we overheard some outstanding maxims for driving transformation — professionally and personally.
- Look around. You are who you hang out with.
- Protect your mavericks. They push the boundaries for success.
- Never stop innovating toward your vision.
Do you have insights or questions about CENSAI? We’d love to hear from you.
